Welcome To Ulupalakua Ranch

Nestled on the slopes of Haleakala volcano in beautiful Maui, Hawaii, Ulupalakua Ranch is a remarkable cattle ranch. Its rich history dating back to 1856, is a testament to tradition and innovation. As one of Hawaii’s largest working cattle ranches, we take pride in our legacy of sustainable farming and beautiful landscapes. We go beyond cattle and wine as we embrace renewable energy, our wind farm harnesses the power of nature, further enhancing our commitment to sustainability.

One of the most popular attractions at Ulupalakua Ranch is the scenic drive up to the ranch from the town of Kula. The drive takes visitors through picturesque landscapes and offers stunning views of the surrounding mountains and ocean.

Overall, Ulupalakua Ranch is a unique and historic destination on the island of Maui, offering visitors a chance to experience Hawaii’s ranching heritage and taste some of the island’s locally-produced beef, lamb, elk, venison and wine.


Maui raised cows are known for producing high-quality beef that is favored by chefs and food enthusiasts alike. Our ranch’s unique climate, is ideal for raising cattle and sheep.

Ranch Store

Ulupalakua Ranch Store is a historic general store located in Ulupalakua, Maui, Hawaii. The Ranch Store serves as a gathering place for the community and offers a unique shopping experience. We carry a variety of items, including locally made products, gifts, clothing, and ranch-related merchandise. Come try our famous grass fed beef, venison, and elk burgers sourced right from the pastures up mauka.

Paniolo Culture

The original Ulupalakua cowboys also known as ‘paniolos’, have a rich history that dates back to the early 1960’s. Before ATV’s and quads, our 30+ paniolos were herding animals with multiple horses and branding our cows.

A historic Maui ranch built on a legacy of native people with passion and cattle with heritage.

Ulupalakua Ranch has a rich and storied heritage that spans over 150 years. The ranch was established in 1845 by L.H. Bailey, an American who had come to Hawaii to work as a teacher. Bailey purchased the land that would become Ulupalakua Ranch from the Hawaiian monarchy and began raising cattle on the property.

Over the years, the ranch changed hands several times, and it was eventually purchased by the Baldwin family in 1909. The Baldwins were prominent figures in Hawaiian history and played a major role in the development of the state’s sugar industry. The family continued to operate Ulupalakua Ranch as a cattle ranch, and they also introduced new crops, such as avocados, to the property.

In the 1960s, the Erdman family took over the ranch and began producing wine, with the planting of its first vineyard. The vineyard proved to be a success, and Ulupalakua Ranch has since become a major producer of Hawaiian wine. Today, the ranch operates a 23-acre vineyard that produces a variety of wines, including Chardonnay, Syrah, and Cabernet Sauvignon.

In addition to its agricultural operations, Ulupalakua Ranch has also played a significant role in Hawaiian culture and history. The ranch’s historic buildings, including the King’s Cottage and the Manager’s House, have been preserved and are open to visitors. The ranch has also hosted cultural events and festivals, such as the annual Maui County Agricultural Festival, which celebrates the island’s agricultural heritage.

Overall, Ulupalakua Ranch’s heritage is a testament to the resilience and adaptability of Hawaii’s agricultural community, and it continues to be an important part of the state’s cultural and economic landscape.

Auwahi Wind Farm

The Auwahi Wind Farm is a renewable energy project located on the eastern most part of Ulupalakua Ranch’s property. It is operated by Sempra Energy, a company that specializes in developing and operating clean energy projects around the world.

What We Do


Sustainable Energy