The Paniolo culture has played an important role in the history of our ranch, shaping its economy and way of life. Today, the Paniolo culture continues through events such as the quarterly Branding Event at UR which features traditional Paniolo style calf roping, branding, and vaccinations. The Ulupalakua Ranch staff and community are always working to promote and preserve the paniolo way of life.

Maui paniolos, also known as Hawaiian cowboys, have a rich history that dates back to the early 19th century when King Kamehameha I introduced cattle to the Hawaiian islands. The king hoped that the cattle would provide a source of food and a means of transportation for his people, but the animals quickly multiplied and became a nuisance, damaging crops and causing other problems.

In response, the king brought in vaqueros, or Mexican cowboys, to help manage the cattle. The vaqueros taught the Hawaiians how to ride horses, rope cattle, and other skills needed to work with the animals. Over time, the Hawaiian cowboys, or paniolos, developed their own distinctive style and traditions, blending Native Hawaiian and Mexican influences.